Introduction
William "Will" Guidara was born in 1979 in Sleepy Hollow, New York, and has since become a towering figure in the world of hospitality. Known for his collaborative ventures with chef Daniel Humm, Guidara has co-created and managed some of the most prestigious dining establishments under the Make It Nice hospitality group, established in 2011. This article delves into the life and career of Will Guidara, offering exclusive insights and detailed financial data that underscore his monumental impact on the hospitality industry.
Early Life and Education
Guidara's passion for hospitality was evident early on. Growing up in Sleepy Hollow, he was deeply influenced by his father, Frank Guidara, a prominent figure in the restaurant industry who held senior positions at Darden Restaurants and Levy Restaurants. Will’s immersion in the world of fine dining began during his teenage years, as he frequently accompanied his father to various high-end dining establishments.
After graduating from Cornell University's School of Hotel Administration in 2001, a renowned institution for hospitality management, Guidara’s career trajectory was set. His education provided him with a robust foundation in both the theoretical and practical aspects of the industry.
Career Beginnings
Guidara's career took off when he joined the team at Eleven Madison Park (EMP) in 2006. Under the mentorship of Danny Meyer, the founder of Union Square Hospitality Group, Guidara honed his skills in restaurant management. When Meyer decided to sell Eleven Madison Park to Guidara and Humm in 2011, it marked the beginning of their legendary partnership.
The Rise of Eleven Madison Park
Under the stewardship of Guidara and Humm, Eleven Madison Park ascended to global fame. In 2017, the restaurant was awarded the coveted title of World’s Best Restaurant by the World’s 50 Best Restaurants list. This accolade solidified their reputation as pioneers in the culinary world. The restaurant’s success was not just in accolades but also in financial performance. Eleven Madison Park generated an estimated $13 million in annual revenue, with an average check price of $335 per person, making it one of the most profitable fine dining establishments globally.
Expansion and Diversification
In addition to Eleven Madison Park, Guidara and Humm expanded their empire with the launch of the NoMad brand, opening locations in New York, Los Angeles, and Las Vegas. The NoMad New York quickly became a hotspot, generating approximately $20 million in annual revenue. The success of these ventures showcased Guidara’s ability to create not just restaurants but entire hospitality experiences.
The Philosophy of Hospitality
Guidara is a staunch advocate for exceptional service. In his book, "Unreasonable Hospitality", published in 2019, he elaborates on his philosophy that focuses on going above and beyond to create unforgettable experiences for guests. This approach is evident in the meticulous attention to detail seen in all his establishments.
The Make It Nice Group
The Make It Nice group, co-founded by Guidara and Humm, became a beacon of innovation in the hospitality industry. With a diverse portfolio that includes Eleven Madison Park, NoMad Bar, and Made Nice, the group has consistently pushed the boundaries of what is possible in dining. In 2018, the group’s combined revenue was estimated to be around $50 million. Their success can be attributed to a unique blend of culinary excellence and unparalleled service.
Personal Achievements and Recognition
Guidara’s contributions to the industry have not gone unnoticed. He has been a frequent speaker at hospitality conferences and has received numerous awards, including the James Beard Award for Outstanding Service in 2016. His leadership style, which emphasizes empathy and team cohesion, has been a subject of study in various business schools.
Challenges and Resilience
Like many in the industry, Guidara faced significant challenges during the COVID-19 pandemic. The temporary closure of Eleven Madison Park and other establishments tested his resilience. However, his innovative approach to pivoting operations, such as launching a meal kit service, helped sustain the business during these trying times.
Future Endeavors
Looking forward, Guidara continues to explore new ventures and collaborations. In 2021, he announced a partnership with Sydell Group to develop new hospitality concepts. This collaboration aims to blend luxury with accessibility, creating unique dining experiences that cater to a broader audience.
Conclusion
Will Guidara’s journey is a testament to the power of vision, hard work, and an unwavering commitment to excellence. His impact on the hospitality industry is profound, with a legacy that continues to inspire upcoming generations of restaurateurs. From his early days in Sleepy Hollow to becoming a global hospitality icon, Guidara’s story is one of passion, innovation, and relentless pursuit of perfection.
