| Field | Information |
|---|---|
| Full Name | Roxanne Jacenko |
| Occupation | Businesswoman, PR Director, Media Personality |
| Date of Birth | June 8, 1980 |
| Birth Place | Sydney, Australia |
| Country | Australia |
| Net Worth (2024) | Approx. AUD 13 million |
| Source of Income | Public Relations, Talent Management, Real Estate |
| Education | Kambala School |
| Spouse | Oliver Curtis (m. 2012) |
| Children | Pixie and Hunter |
| Notable Works | Sweaty Betty PR, The Ministry of Talent, Pixie's Bows |
| Height | 5 ft 7 in (170 cm) |
| Eye Color | Brown |
| Hair Color | Blonde |
| Philanthropy | National Breast Cancer Foundation, Sydney Children's Hospital Foundation |
Roxanne Jacenko, born on June 8, 1980, is a formidable figure in the Australian business landscape. Known primarily for her role as the director of the Sydney-based public relations firm Sweaty Betty PR, Jacenko has carved a niche for herself in the competitive world of PR and beyond. Her journey from a young entrepreneur to a media-savvy businesswoman is a testament to her resilience, strategic acumen, and flair for branding.
Early Life and Education
Roxy Jacenko grew up in Sydney, Australia. From a young age, she exhibited a keen interest in business and entrepreneurship. Her early education at Kambala School, a prestigious private girls' school in Sydney, provided a solid foundation for her future endeavors. Jacenko's entrepreneurial spirit was evident even during her teenage years when she started selling hair accessories to her classmates.
The Birth of Sweaty Betty PR
In 2004, at the age of 24, Jacenko founded Sweaty Betty PR. The company, named after a London clothing firm, quickly rose to prominence in the Australian PR industry. Initially, Sweaty Betty PR operated out of a small office in Double Bay, Sydney, with just a handful of clients. However, Jacenko's relentless drive and innovative approach to public relations saw the firm grow exponentially.
By 2010, Sweaty Betty PR had expanded its client base to over 70 brands, including high-profile names like Pepsi, Mimco, and Harris Scarfe. The firm's annual revenue soared to an impressive AUD 6 million by 2015, making it one of the most successful PR agencies in Australia. Jacenko's ability to secure lucrative contracts and her knack for crisis management played a crucial role in the firm's success.
Television Fame and Public Persona
Roxy Jacenko's fame extended beyond the PR world when she became a contestant on the third season of The Celebrity Apprentice Australia in 2013. Her sharp business acumen and no-nonsense attitude made her a standout participant, ultimately finishing as one of the runners-up. This exposure significantly boosted her public profile and opened up new opportunities in the media.
Expanding Horizons: The Ministry of Talent
In 2012, Jacenko launched The Ministry of Talent, an agency representing social media influencers, bloggers, and content creators. Recognizing the growing influence of digital media, Jacenko tapped into a burgeoning market, offering brands a new way to connect with their audiences. The Ministry of Talent quickly attracted high-profile influencers and secured major campaigns, further cementing Jacenko's reputation as a forward-thinking businesswoman.
Personal Life and Challenges
Roxy Jacenko's personal life has been as eventful as her career. In 2012, she married investment banker Oliver Curtis. The couple has two children, Pixie and Hunter. Jacenko's family life, however, faced significant challenges when Curtis was convicted of insider trading in 2016 and sentenced to two years in prison. During this period, Jacenko demonstrated remarkable resilience, managing her businesses and supporting her family.
In 2016, Jacenko faced another personal challenge when she was diagnosed with breast cancer. Despite the diagnosis, she continued to run her businesses and underwent treatment, emerging stronger and more determined. Her battle with cancer was widely covered in the media, inspiring many with her strength and determination.
Financial Acumen and Investments
Roxy Jacenko's financial acumen extends beyond her PR and talent management businesses. She has made strategic investments in real estate, purchasing properties in Sydney's affluent suburbs. In 2018, Jacenko and her husband bought a AUD 6.5 million mansion in Vaucluse, a testament to her financial success.
Additionally, Jacenko has ventured into the world of fashion with her children's clothing line, Pixie's Bows, named after her daughter. The brand, launched in 2011, has grown into a successful business, with annual revenues exceeding AUD 1 million. Jacenko's ability to diversify her business interests has been a key factor in her sustained success.
Philanthropy and Community Involvement
Despite her busy schedule, Roxy Jacenko is actively involved in philanthropy. She supports several charitable organizations, including the National Breast Cancer Foundation and Sydney Children's Hospital Foundation. Her contributions to these causes reflect her commitment to giving back to the community and making a positive impact.
Legacy and Future Prospects
Roxy Jacenko's journey from a young entrepreneur to a prominent businesswoman and media personality is a story of perseverance, innovation, and strategic thinking. Her impact on the PR industry, her success in talent management, and her ventures in fashion and real estate highlight her versatility and business acumen.
FAQs About Roxy Jacenko
What is Roxy Jacenko famous for?
Roxy Jacenko is famous for being the director of Sweaty Betty PR, a prominent public relations firm in Sydney. She is also known for her appearance on The Celebrity Apprentice Australia and her ventures in talent management and fashion.
What business does Roxy Jacenko own?
Roxy Jacenko owns Sweaty Betty PR and The Ministry of Talent. She also founded Pixie's Bows, a children's clothing line, and has made significant investments in real estate.
What happened with Roxy Jacenko's bootcamp?
Roxy Jacenko conducted a "Roxy's Bootcamp" program aimed at entrepreneurs and aspiring PR professionals. The bootcamp provided training and insights into the PR industry but faced mixed reviews regarding its value and effectiveness.
Is Roxy Jacenko still with her husband?
Yes, Roxy Jacenko is still married to Oliver Curtis. Despite facing challenges, including Curtis's conviction for insider trading, they remain together and continue to support each other.
Is Roxy Jacenko divorced?
No, Roxy Jacenko is not divorced. She remains married to Oliver Curtis, and the couple has two children together, Pixie and Hunter.
What has Roxy Jacenko done to her face?
Roxy Jacenko has been open about undergoing cosmetic procedures, including Botox and fillers. She has shared her experiences with these treatments to maintain her appearance and enhance her confidence.
Conclusion
As she continues to grow her empire, Jacenko remains a source of inspiration for aspiring entrepreneurs. Her ability to navigate personal and professional challenges with grace and determination sets her apart as a true leader in the business world. With her sights set on new opportunities and ventures, Roxy Jacenko's legacy is one of resilience, innovation, and success.
