MaxPro Wrestling, officially known as Maximum Pro Wrestling, was established in 2010 through a merger of Scott D'Amore's Border City Wrestling (BCW) from Windsor, Ontario and BSE Pro Wrestling based in Toronto, Ontario. The announcement came on February 3, 2010, when Scott D'Amore declared his departure from his role as an agent with Total Nonstop Action Wrestling (TNA). This merger was a strategic move aimed at consolidating the talent and resources of two prominent Canadian wrestling entities to create a more formidable and influential independent wrestling organization.
Key Founders and Vision
Scott D'Amore and Jason Brown, the key figures behind the formation, envisioned MaxPro as a platform to promote Canadian wrestling talent on a larger stage. D'Amore, a respected figure in the wrestling community, brought his extensive experience and connections, turning MaxPro into a breeding ground for future wrestling stars.
Expansion and Growth
In its early years, MaxPro focused on expanding its reach by hosting events across various Canadian cities. By 2012, MaxPro had established a strong presence not only in Ontario but also in Quebec and the Maritimes. Their events often featured a mix of local talent and international stars, drawing significant crowds and increasing their fan base.
Financial Milestones
One of the significant financial milestones for MaxPro occurred in 2013 when they secured a lucrative sponsorship deal with Molson Coors, valued at approximately $500,000. This deal provided the financial stability needed for further expansion and enabled them to improve their production quality, which in turn attracted more fans and higher gate revenues.
Television and Media Presence
In 2014, MaxPro signed a television deal with The Fight Network, which significantly boosted their visibility. The agreement, reportedly worth $1.2 million over three years, allowed MaxPro events to be broadcasted across Canada and parts of the United States. This exposure was crucial in attracting a wider audience and enhancing their brand.
Notable Events and Matches
One of the standout events in MaxPro's history was the 2015 "Battle of the Border", held in Windsor. The event featured a historic match between Petey Williams and Tyson Dux, which drew an attendance of over 3,000 fans and generated gate receipts exceeding $150,000. This event is often cited as a turning point, showcasing the potential of MaxPro to host large-scale wrestling spectacles.
Training and Development
MaxPro also invested heavily in the training and development of new talent. In 2016, they launched the MaxPro Wrestling Academy in Toronto. The academy, which cost around $250,000 to set up, has since trained numerous wrestlers who have gone on to achieve success in major wrestling promotions globally.
Partnerships and Collaborations
In 2017, MaxPro entered into a partnership with New Japan Pro-Wrestling (NJPW), facilitating talent exchanges and co-hosted events. This collaboration brought international stars to Canadian audiences and provided MaxPro wrestlers with opportunities to perform in Japan, enhancing their skills and exposure.
Challenges and Resilience
Despite their successes, MaxPro faced significant challenges. The COVID-19 pandemic in 2020 led to the cancellation of several events, resulting in an estimated loss of $1 million in revenue. However, MaxPro demonstrated resilience by pivoting to online streaming. They launched the MaxPro Streaming Service, which quickly gained over 10,000 subscribers within the first six months, generating substantial subscription revenue.
Community Engagement and Philanthropy
MaxPro has also been active in community engagement and philanthropy. In 2019, they launched the MaxPro Cares initiative, which has since raised over $200,000 for various charities, including youth programs and mental health organizations.
Legacy and Impact
Over the years, MaxPro has not only provided a platform for Canadian wrestlers but has also enriched the wrestling culture in Canada. Their contribution to the wrestling industry was acknowledged in 2021 when they were awarded the Canadian Wrestling Promotion of the Decade by Pro Wrestling Illustrated.
Future Prospects
Looking ahead, MaxPro aims to expand its footprint internationally. Plans are underway for a major event in London, England in 2024, which is expected to be their first foray into the European market. With a projected budget of $2 million, this event underscores MaxPro's ambition to become a global wrestling brand.
Conclusion
From its inception in 2010, MaxPro Wrestling has grown to become a significant player in the world of professional wrestling. Through strategic partnerships, financial acumen, and a commitment to talent development, MaxPro has carved out a unique niche, enriching the wrestling landscape and offering a beacon of hope and opportunity for aspiring wrestlers. Their journey is a testament to the power of vision, resilience, and community spirit in achieving greatness.